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 The low, low cost of (committing) cybercrime

From SANS Internet Storm Center: 

 "The old proverb “opportunity makes the thief” describes the main issue with cybercrime quite well – the internet is a very “target-rich” environment, and it is incredibly easy/cheap to create a simple piece of malicious code or launch a basic attack. The aforementioned low costs mean that when it comes to generic attacks, threat actors don’t discriminate, and they target pretty much everyone, and nothing demonstrates this better that generic, “un-targeted” phishing e-mails."

https://isc.sans.edu/diary/The+low+low+cost+of+committing+cybercrime/30176